“Iron Matters offers patients and their caregivers a trustworthy resource for information on iron deficiency anemia (IDA) and the importance of maintaining healthy iron levels,” said
According to results from a
The underlying causes of IDA are diverse and can impact many different people, although the majority of those diagnosed with IDA are women. Over one and a half million IDA patients are estimated to have chronic kidney disease, while another 2.4 million suffer from anemia due to other causes such as abnormal uterine bleeding, gastrointestinal disorders, inflammatory diseases and chemotherapy-induced anemia.4
AMAG’s Iron Matters campaign will help patients and health care providers better understand and identify the symptoms and causes of IDA through a variety of educational resources and outreach activities, including:
- First-of-its kind, patient-focused online information portal about IDA and the importance of iron
- Regularly updated expert columns on various aspects of IDA, such as simple ways to boost your iron levels through diet and iron-rich recipes, written by leaders in nutrition, women’s health, hematology and oncology and gastrointestinal conditions that lead to IDA
- Compelling firsthand accounts of how real patients came to learn they had IDA and were able to overcome debilitating symptoms of the condition, in partnership with their health care providers
- Tip sheets and frequently asked questions (FAQ) that health care providers can share directly with patients or that patients can download and print from the website
- Educational opportunities for health care providers from fields most likely to come into contact with IDA, including gastroenterology, hematology/oncology and nephrology
- Outreach and collaboration with third-party advocacy and medical groups whose missions are to arm patients, providers and caregivers with the latest scientific knowledge on relevant health conditions
- Direct communication with medical and consumer media to help get the word out about resources available on IDA
“We know that iron deficiency anemia is a serious health problem, yet many patients continue to suffer needlessly,” said
More information on the Iron Matters campaign can be found on the official website, www.ironmatters.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. Any statements contained herein which do not describe historical facts, including but not limited to statements regarding: our goal to help patients and health care providers more easily recognize the effects and causes of IDA; and that Iron Matters will open an important dialogue between patients and health care providers, are forward-looking statements which involve risks and uncertainties that could cause actual results to differ materially from those discussed in such forward-looking statements.
The risks and uncertainties associated with our business are identified in our Securities and Exchange Commission filings, including our Quarterly Report on Form 10-Q for the quarter ended March 31, 2012 and subsequent filings with the
We disclaim any obligation to publicly update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based, or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.
1 The Perceptions of Iron Poll was sponsored by
2 Perceptions of Iron Poll, Research Now’s OmniPulse®,
4 U.S. Census; U.S. Renal Data System, USRDS 2010 Annual Data Report: Atlas of Chronic Kidney Disease and End-Stage Renal Disease in
AMAG Pharmaceuticals, Inc.Contact Amy Sullivan, 617-498-3303